Manage your online identity.

I’ve been hard at work today passing out overtly web2.0 business cards with rounded corners.

The first keynote today was by Jason Fried and Jim Coudal where each shared their thoughts on their successes and the place of the creative in today’s economy.

Jim Coudal shared his firm’s 3-point criteria for taking work. 1) Is it good stuff? 2) Will it make money? 3) Will they learn something new?

He feels that small firms really have the ability to learn quickly and be effective globally.

The curious will inherit the Earth.

Jason Fried had a lot to say about software development and how success is bred by starting on the side. Obscurity will protect your failures - embrace it. You can fail quietly and make your next product better.

Less is good. Less Time. Less Money. Less Software.

Don’t be clever with the software - we don’t need any more complexity. Do what’s simple and do it well.

Develop under the following model: Fixed Time. Fixed Money. Let scope fall where it may. Release it and add features later.

Software that forces a user to think and reorganize their worldview has the potential to change the world, but more than likely, it won’t. Use your users’ models as is and leverage what they know already. And keep it simple.

ClaimID has been doing this all from idea to beta. It just makes sense. We’re doing one thing only. We like to think we’re doing it well.

This entry was posted on Sunday, March 12th, 2006 at 6:10 am and is filed under claimID.