Scott Allen wrote earlier today about his recent survey results for Rapleaf. The survey reports that consumers say ratings of the seller are the most important factor to determine their level of trust as they move through a purchasing decision.
â€œCredibility is key,â€ wrote one respondent, â€œand I think itâ€™s difficult to establish in a classified ad. How can you develop trust in you, your product, your service, in just a few lines?â€
Scott goes on to write:
Several respondents expressed a desire to have ratings be available across sites. In response to the question, â€œWhat one or two things do you feel could be done to best increase the trust between buyers and sellers,â€ replies included:
â€œI like eBayâ€™s feedback concept, although I wish there was a centralized version of this, so I could see how their feedback looks from other places (craigslist sales, Barnes and Nobles used book sales, etc.) and so people could take their feedback scores with them.â€
â€œReputations systems are important, and being able to understand a personâ€™s reputation across multiple sites would be a boon (in other words, to blend, say, MySpace ratings and eBay ratings).â€
â€œSome sort of due diligence, much like eBayâ€™s rating system. I think also that it would be good to have some sort of overall trusted vendor rating for use on the entire internet.â€
claimID can help provide this type of service as well – indirectly. We don’t have tight integration with individual services, but if MicroID becomes more of a standard around the web, we stand a very good chance of becoming a clearinghouse where buyers and sellers can look to find additional risk-averting information.
Embed a link to your claimID in your auction profile.
Put it on your homepage. Link to it from your email.
Allow others to trust you a little more by seeing your online identity – the identity you’ve constructed from all across the Internet – the identity you manage.