Tracking reputation and identity - Enterprise Edition
August 18th, 2006 - Terrell RussellClaimID has been developed with a very narrow focus - but a very wide vision.
We have built this tool to focus on the individual, to allow a single person to better allow others to find them and learn about them. We’ve given an individual the ability to do the heavy lifting of those who are searching for them. An individual can provide, in effect, their own search result set for their name.
In doing that, we also developed a list of best practices for monitoring your reputation and what others are saying about you.
This idea as been taken up by a collection of posts in the last couple days concerned with the same thing, but about a brand, or company reputation. What is the network saying about you? What is the network saying about your latest product?
This is no doubt an old concept. This is also no doubt an exciting time where we can have a very tight feedback cycle and directly influence the conversations happening around us. We can jump in and talk back.
Jeremiah Owyang has posted an amended list of Cameron Olthuis’s 10 things you should be monitoring. Then Joseph Jaffe amended that list and upped the ante to 23 things.
Olthuis’s original list is here:
- Company name
- Company URL
- Public facing figures
- Product names
- Product URLs
- The industry “hang outs”
- Employee activity blogs
- Conversations
- Brand image
- Competitors
Monitor these, and you won’t be caught unaware.
Additionally, Peter Kim, in the comments of Jaffe’s post, has drawn my attention to an upcoming Forrester Wave report on vendors who provide this very type of brand awareness and brand monitoring.
August 18th, 2006 at 8:24 pm
Thanks for the mention. You’re right that none of these techniques are new. But never before has information spread the way it does now. Also, like you said, it’s an exciting time where we can actually participate in these conversations.
Keep up the good work with ClaimID, I love the product!