The Five Pillars of Social Media Marketing
Any and all forms of Social Media Marketing tactics fall under at least one of these five forms of action. Often the same channel will incorporate two or more of these:
- Declaration of Identity
- Identity through Association
- User-initiated Conversation
- Provider-initiated Conversation
- In-Person Interaction
ClaimID is listed squarely under #1.
I’d like to take this moment to argue that because claimID is a URL-based service, it has a foothold into #2-#5 as well. ClaimID helps people find people and helps disambiguate individuals in a medium that flattens so much rich real-world information.
Conversations are held between at least two entities. ClaimID allows you to better define who you are at one end of those conversations. And conversations are a critical part of all 5 of the pillars listed above.
As a computer mediated environment, the web has been a great liberator of information but also a great equalizer, for better and worse. We have incredible access to those who we may never have had access to talk with before – but we also have the challenge of identification and verification, since everyone can be reduced to an email address or pseudonym.
Navigating this space is hard – and new. We’ll look back on these days and chuckle at how silly we seem with our web browsers and ‘desktop’ computers. What will continue, however, is URL-based identification schemes and conversations between people. And we’ve got both.
We’re pleased to be part of a pillar.